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What happens to celebrities’ outfits after a red carpet event?
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Every time a celebrity poses on a red carpet, countless cameras flash, forever immortalizing their outfit, preserving the hundreds or even thousands of hours it has taken to create.
Sunday night’s Golden Globes were no different, with Zendaya channeling old Hollywood glamor in a saffron Louis Vuitton gown, Angelina Jolie wearing a dazzling crystal chain McQueen dress and Tilda Swinton donning a custom embroidered Chanel jacket.
Online, such red carpet outfits have long afterlives as they are shared around social media, dissected by influencers and journalists alike. But the real-life fate of the garments themselves is less well-publicized. What happens to them after their moment of fame — where do they go and when are they seen again?
The afterlives of outfits can take many different forms — some are kept in storage, some are displayed at exhibitions, some wend their way onto the open market and are auctioned, and some are bought by the celebrities wearing them. Occasionally, some don’t even survive the night.
Over the past two decades, the outfits worn by celebrities at red carpet events have garnered more and more attention, and consequently significance, said Lucy Bishop, a specialist in handbags and fashion at auction house Sotheby’s.
She pinpoints the Dior chartreuse embroidered gown designed by John Galliano and worn by Nicole Kidman at the 1997 Oscars as one of the earliest turning points that “changed the trajectory of red-carpet dressing,” signaling the start of fashion houses “very publicly partnering with a celebrity and sort of officially dressing them for the red carpet.” |
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